How much should invest in your company's blog? Should you hire an in-house writer? Should you outsource it? Will you really see results from this sales tactic? Or, should you just spend more money on paying for leads? Is blogging dead?
These are all valid questions. And, in some form or another, you may have searched for the answers to these questions online.
So what's the million dollar answer? Yes, you should be investing in weekly blogs to grow your organic traffic, increase your ranking on google searches, and avoid paying for low-qualified leads.
And what it comes to the cost, it's like anything else. You pay for what you get. A poorly written blog post can cost between $5-50. And an expert written one can cost between $1,000-2,000.
It's important to keep in mind that a single (and poorly written) blog post won't deliver the results you want: more qualified leads. There's an art form when it comes to writing blog articles that will be indexed by popular search engines like Google.
That's why it's recommended to pay for an experienced writer in this field.
Publishing consistent articles that build trust with your audience, answers their questions, and showcases your business's services are the key components to ranking on the first page of search results.
How To Find A Writer
Finding a writer can be a challenge. You can hire someone from Fiverr and hope you get a decent article. You can have someone in-house to write articles, but this can be expensive! Finding the right candidate, on-boarding them, new employee costs.... it all adds up very quickly.
More and more companies are turning to outsource their blogging articles to a content marketing agency.
Content market agencies are highly skilled in performing an SEO analysis and writing keyword-densed articles. And, above all, they are more cost effective in the long-run!
By outsourcing this task, you'll be able to get consistent articles added to your website and your team can focus on other projects and daily responsibilities.
How Many Articles Are Recommended Per Week
It's recommended to post at least one article per week. But, the more high-quality articles you regularly post, the more you'll see a boost in traffic to your website.
Studies show that websites who post more than 3 articles per week can see an increase up to 2,000% in organic traffic.