Not Seeing a Return on Your
Lead Generation Efforts?
CONTENT MARKETING IS THE SOLUTION.
Get the Formula Behind building an effective strategy for your Business
Never Waste Your Marketing Budget Again...
See How You Can Create a Content Marketing Strategy
That Fits YOUR Business Needs
Retails for $20.99 on Amazon!
Grab Your Digital Copy and Save 52%
The Content Formula answers the biggest question currently on marketer’s minds: 
What is the ROI of content marketing? 
In this guide, you'll discover:
  • ​Includes Formula Cheat Sheet to help you calculate and measure your content marketing ROI
  • ​Practical application tips you can apply right away to start seeing results
  • ​Explains how Content Marketing is a Business Asset and why this is different from PR and Traditional Advertising Methods
  • ​Reveals how to use "wasted" content and turn it into a revenue-generating machine
  • ​Why content will have your leads ready to buy from you sooner than later
  • ​And more!
Did You Know...?
Unused and wasted content is costing B2B marketers alone a whopping 
$50 BILLION per year.
See how you can AVOID throwing money away.

 And instead, focus on how your stories (and your employee stories) can drive
leads and sales to your business's bottom line.
See What Others Are Saying About This Book...
(and Why It's Rated 4.7 out of 5 Stars on Amazon)
"Michael and Liz do an outstanding job of laying down the foundation upon which to build and measure a successful content marketing strategy. You will enjoy this easy to read book and begin executing against the recommendations they outline."
Dan Nasharr
"Loved that this book provided equations and approaches any content marketing program can use. It’s not just theory or a plug for labor-intensive research efforts."
Kyle Schaible
"I can't think of a comparable offering - even books devoted entirely to KPIs and marketing metrics - that actually have numbers and calculations on each page. If you want to truly learn how to compute the ROI on your content marketing, this should be your first stop. Frankly, even if you're not a math guy, the authors take you through each calculation step by step - and even if you're not going to be the person doing the calculations at your firm, it's still, I think, of tremendous use to understand the factors and drivers that underlie a particular metric."

 Matt Bergman
"Huge help when clients try to compare apples (traditional marketing) to apples (content marketing)...formulas are great and again, a huge help."
Mark E Tennant
Get Your Digital Copy of
The Content Formula
  • Includes Formula Cheatsheet to help you calculate and measure your content marketing ROI
  • Practical application tips you can apply right away to start seeing results
  • ​Explains how Content Marketing is a Business Asset and why this  is different from PR and Traditional Advertising Methods
  • ​Reveals how to use "wasted" content and turn it into a revenue-generating machine
  • ​Why content will have your leads ready to buy from you sooner than later
Save 52% When You
Buy On This Page! 
(Retails for $20.99 on Amazon)
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