The Ultimate Guide to Employee Activation
How to Turn Your Employees into Brand Influencers and Why This is More Powerful Than Traditional Advertising Methods
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You're sitting on a golden egg.
Your employees can become the best content creators and
increase your profits by as much as $2,400 per employee in a one year.*
It's no secret that Word-of-Mouth Marketing (WOMM) is one of the best ways to generate revenue. Just imagine the power when your WOMM is coming from your employees.
Your employees' opinions are trusted more than any ad or paid marketing effort. In fact, 41% of people believe that a company's employees rank higher in public trust than a firm's PR department, CEO or founder.*
When you foster a company culture that empowers your employees, you'll start seeing positive results, not only in leads, but revenue as well.
What You'll Learn in This Guide:
- How NOT to Mistake Employee Activation vs. Employee Advocacy
- How Empowering Your Employees Will Lead to Your Employees Doing Their Best Work
- Why Marketing Should Own Culture and Employee Management
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How to Identify Activators and Foster Internal Social Engagement
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And more!
Download this free guide now to learn how to activate your employees to become Brand Influencers.
*Source: Workplace Research Foundation and Edelman's Trust Barometer
A bit About THE AUTHOR
Michael Brenner
(CEO) MARKETING INSIDER GROUP
Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing. Author of the bestselling book The Content Formula, Michael’s work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes.
Over the last two decades, Michael has championed a customer-centric approach at organizations large and small. He led sales and marketing for software companies like Nielsen and FullTilt. As an executive at ICR, SAP, and Newscred, Michael’s innovative leadership resulted in massive growth. His workshops and keynotes for Fortune 500 brands and tiny startups have inspired profound personal and professional change.
Today, Michael is the CEO of Marketing Insider Group, founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth.
Michael Brenner graduated with a Bachelor of Arts (B.A.) in English Literature from St. Joseph’s University (Philadelphia, PA). He lives in West Chester, PA with his wife and four children.
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